UK Jewellery Company – Silver JD – Launches Their Trend-Drive 2026 Sterling Silver Collection

2025 has been a wild year for the Gold and Silver industry. With prices rising over 50% as of November, the sharp climb in value has renewed cost pressures to manufacturers and suppliers. The upward movement this year has meant that Sterling Silver has found a new position in the market as the accessible and adaptable choice for many retailers a position once heralded by Gold.

Sterling Silver has remained an attractive commodity to merchants due to it’s comparably stable price point, and its versatility in jewellery making. Since the material is made using 7.5% alloy, this means that manufacturers are able to create a product that’s malleable enough to customise, while remaining strong and durable. 

Market Notes

The trends of 2025 and into 2026 are evidencing the market desire for designs that favour distinctive motifs, and a contemporary leaning. Trade show sales are informing us that Ocean-inspired styles (shells, starfish and seahorses) are particularly popular. This trend draws synergy with the renewed market interest in Pearls. 

While more intricate designs have gained traction in the past 12 months, retailers are maintaining strong sales on minimalistic designs too. Simple round stud earrings continue to be a best seller for the industry, as well as premium styles containing Cubic Zirconia and Natural Diamond. 

Silver JD’s Factory-Direct Advantage

Silver JD, a Brighton based jewellery wholesaler, has recently launched their 2026 Sterling Silver Collection ahead of the Boxing Day, post-Christmas trading period. The company has positioned themselves well in the market by adopting a factory-direct model, allowing them to supply Silver products at a highly competitive price point due to streamlined logistics. 

Collection Highlights

• Sea Life & Ocean-Themed Designs: A range of necklaces, earrings and more that feature ocean life motifs, including starfish, shells and seahorses – with certain designs finished with freshwater Pearl

• Freshwater Pearl Hoops: Classic Sterling Silver hoops with Pearl embellishments – perfect for stacking and layering, or as individual pieces. Versatile and accessible to retailers. 

• Diamond & CZ Stud Earrings: A collection of timeless round Silver studs containing premium stones like Natural Diamond and Cubic Zirconia. Very accessible option for retailers to enter the luxury market. 

Trade Offer and Timing

Silver JD is kicking off the launch of this collection by staging an Early Black Friday sale across their entire catalogue. This is a trade-focused event to give retailers the opportunity to take on new lines in the lucrative period running up to Christmas. The sale gives the opportunity to retailers to capitalise on testing new ranges, with reduced risk by buying at wholesale prices. 

“We’re focused on accessibly supplying British retailers with reliable sterling silver jewellery that meets current retail trends,” said Leo Tramer, Head of Sales at Silver JD. “Our goal is ultimately to provide a quality and consistent product at a competitive price point. It’s been a tough economic time for the country recently, and so we want to support British small businesses”

Practical Value for Retailers

In the current economic environment within the UK, Sterling Silver provides retailers the opportunity to preserve their margins, while staying on top of rapidly shifting trends. By using UK wholesalers, and factory-direct distributors, retailers are able to fight the economic pressures within the market by offering a competitive cost to consumers.

Silver JD has grown exponentially within the past few years to position itself as a leader within the wholesale UK jewellery space – providing retailers with consistent quality and trend-tracked designs. The company works as a great solution to businesses looking to expand or update their sterling silver ranges.